Tru Blu ATIS + TPMS
vs. PSI ATIS
Competitive Presentation –
Market, Technology, and Telematics
Executive Summary
- Tru Blu ATIS + TPMS: Integrated inflation + monitoring system
- Advantages: Rotary coupler, proprietary leak sensor, TPMS view, telematics integration
- PSI strengths: Large installed base, TireView TPMS ecosystem
- Aftermarket compatible: Tru Blu components drop-in as PSI replacements
Market Potential
- ATIS market growing at 9–11% CAGR through 2028–2031
- PSI dominates OE with >1M trailers equipped
- Opportunity wedge for Tru Blu: retrofit + new builds with TPMS integration
How ATIS Works
- Maintains preset tire pressure via rotary coupler to tire lines
- Lamp typically illuminates during any inflation event
Rotary Coupler Advantage
- Tru Blu: high-flow passages, robust seals, misalignment tolerance
- Lower leakage and longer MTBF vs PSI Thru-Tee
- Serviceable and durable design